The teacher begins the play by providing a word to the group.  The first student must give a word that is associated with the  teacher's word and explain the association.  If it is a strong & logical association, the student may add a link.  If the association is weak (teacher discretion), then a link is removed. Continue in this manner for a specified period of time.  Students can complete against other speech groups or themselves by keeping track of the number of links in their chains from day to day.